The real cost to upkeep a building: why operational excellence protects asset value

Across Brussels and Europe, asset managers are facing growing pressure to deliver stable returns while operating buildings that are becoming older, more regulated and more service-driven. In this context, upkeep is no longer a cost to be contained — it is one of the most strategic levers for protecting long-term value. Operational excellence has become a financial tool.

Here we explore how building upkeep directly impacts occupancy, tenant satisfaction, churn, and ultimately NOI, and why reducing operational budgets can create a “fake NOI” that may look appealing on paper but harms asset value over time.

1. Upkeep and NOI: the link most investors underestimate

NOI is often treated as a simple equation: revenues minus operating expenses. But, in practice, the quality of operations shapes both sides of the formula.

Pro-active high-quality upkeep helps to:

  • reduce vacancy

  • extend tenancy duration

  • lower extraordinary repair costs

  • increase perceived building value

  • strengthen the asset’s reputation on the local market

Reactive weak upkeep:

  • accelerates degradation

  • drives tenant dissatisfaction

  • increases maintenance tickets

  • raises turnover and vacancy

  • leads to irregular cash flows

In Brussels’ competitive rental landscape, the cost of losing a tenant and reletting a unit often exceeds what would have been spent on preventive maintenance.

2. “Fake NOI”: the hidden risk in under-maintained assets

Reducing operational budgets may temporarily inflate NOI, but this gain is rarely sustainable. This is what we call “fake NOI”: a short-term boost created by deferring essential upkeep.

Examples include:

  • reducing cleaning frequency

  • delaying small repairs

  • extending the life of outdated equipment

  • ignoring early signs of degradation

  • underfunding technical checks

While these decisions reduce current expenses, they create structural risks:

  • higher capex in the future

  • tenant churn

  • reputational damage

  • lower valuation at exit

  • inability to justify increases in rent

In a due-diligence process, experienced investors and auditors quickly identify this pattern. Buildings that show clear operational neglect often suffer valuation penalties, especially as ESG standards tighten across Europe.

3. Tenant satisfaction: the operational metric with financial impact

Tenant satisfaction is now a measurable financial indicator. In European markets, unhappy tenants translate into:

  • higher churn

  • increased vacancy period

  • shorter lease renewals

  • negative word-of-mouth within companies

  • weaker resilience during market downturns

Buildings with consistent upkeep show stronger stability because tenants:

  • trust the management

  • feel supported

  • experience fewer disruptions

  • are more likely to stay beyond the typical lease cycle

Operational excellence becomes tenant retention, and tenant retention is stable NOI.

4. Operational excellence vs. operational neglect: a Brussels reality

Comparing two buildings with similar location, typology and tenant profile quickly reveals differences:

Building A – Operational Excellence

  • predictable and planned maintenance

  • proactive cleaning standards

  • fast resolution of tickets

  • transparent reporting

  • stable tenants, low churn

  • minimal extraordinary interventions

Result: stable NOI, strong reputation, higher interest from institutional buyers.

Building B – Operational Neglect

  • fragmented upkeep

  • recurrent issues left unresolved

  • slow ticket handling

  • visible deterioration in common areas

  • tenant complaints

  • frequent vacancy spikes

Result: volatile NOI, valuation discounts, reduced interest from investors.

This comparison is now central in the Brussels market, where companies increasingly expect hotel-level consistency in their operational experience.

5. How Nested supports asset value through operational excellence

Nested’s operational model transforms upkeep from a cost line into asset protection. We approach buildings with a blended focus:  technical stability + tenant satisfaction + operational transparency.

Concretely, this means:

  • preventive and recurring maintenance that avoids expensive failures

  • high-quality cleaning that preserves building perception

  • quick resolution of technical issues

  • detailed reporting for asset managers

  • processes designed to reduce churn

  • stable, predictable operations for long-term planning

Nested’s teams manage assets at scale, ensuring that the ratio asset manager/buildings remains sustainable and that investors gain visibility and control.

Nested Maintenance: a natural extension for larger portfolios

For investors managing multiple assets, Nested Maintenance provides:

  • standardized quality

  • consistent procedures

  • centralised communication

  • rapid deployment

  • unified reporting across buildings

This ensures that upkeep becomes a competitive advantage, not a vulnerability.

So, in today’s market, operational excellence is not a luxury, it is a strategic asset. For investors, the real cost of upkeep is not the amount spent, but the value preserved. Buildings that are well cared for retain tenants, operate more efficiently, and deliver stronger NOI over time.

Sustainable returns are built through sustainable operations.


References

  • JLL Europe – European Living Report 2024

  • CBRE Research – EMEA Occupier Sentiment Survey

  • Deloitte – European Real Estate Outlook

  • Knight Frank – Tenant Retention Insights 2023

  • Savills – Operational Strategies for Residential Assets

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